TATA + tk
German industrial conglomerate ThyssenKrupp and Indian steel giant Tata planned to form a landmark joint venture of their European business interests. This merger would create the second largest steel producer in Europe. But more than that, it would be a unification of two extended families and their respective cities that have steel running through their veins.
With this in mind, we created a film to open our pitch. On the tiniest of budgets and with the shortest of timelines (this project was concepted, written, produced, shot, and edited over the course of three very long days and nights), we built a window into their world and highlighted the people at the core of these companies.