first_call.jpg

First Call

First Call is a Kansas City-based alcohol and drug prevention and recovery organization. This campaign was based around removing the stigma attached to addiction and establishing it as a serious disease on par with "accepted" diseases, such as, cancer. The idea was to flip the script and imagine a world where people with more conventional diseases were treated like addicts.

The Parkinson's spot was shortlisted at the 2017 Cannes festival in the Film category.

http://www.stoptheshame.info

 
firstcall_ad1.jpg